Marketing Plan for all sellers of Pinetop-Lakeside Arizona Real Estate, Show Low Arizona Real Estate, Snowflake Arizona Real Estate, and all other White Mountains Arizona Real Estate communities.

Before we execute a listing agreement ....

• Prepare pricing recommendations by analyzing recently sold properties, homes that did not sell and pending contracts and reviewing current competition on the market
• Prepare a report of current market conditions that will affect the sale of your property
• Research tax information for your property
• Obtain special assessment information, loan information, utility costs, etc
• Recommend possible improvements to yield the highest price
• Provide you with instructions for showing appointments
• Assist you in the presentation of your home to yield the highest price
• Prepare and explain an estimate of closing/settlement costs and net proceeds
• Prepare a market update to review market conditions and prevailing interest rates
• Discuss possible inclusions/exclusions and personal property
• Assist you with information about your destination city (if you are moving from this area)
• Provide information regarding home inspection and appraisal procedures

First Phase

• Arrange for photographs
• Install a sign in your yard to attract "Drive-By" prospects
• verify all property information
• Enter property information into Multiple Listing Service database, which will expose your property to all licensed REALTORS® in the area
• Install a lock box to facilitate showings by all agents
• Contact current prospects to offer a private showing
• Search for additional prospects using the Multiple Listing Service data base
• Cross sell your property at our sales meeting
• Arrange for an office tour of your home
• Prepare special feature sheet
• Counsel you on preparing your home for sale

Second Phase

• Prepare classified ads
• Call local real estate offices to give them advance information
• Set up information/brochure box
• Advertise in secondary publications when necessary (this or like properties)
• Prepare a feature sheet with a list of all benefits/features of your property
• Review the property to check condition

Third Phase

• Conduct direct mail program to zone market
• Conduct direct mail program to move-up market
• Provide information about the purchase agreement and negotiations
• Hold your house open, if appropriate
• Provide you with opportunities to evaluate my service through performing surveys

Fourth Phase

• Direct mail program to top broker list
• Direct mail program to personal sphere of influence
• Provide a monthly update regarding changes in current market conditions

Fifth Phase

• Hold pricing strategy conference

At the time an offer to purchase agreement is received ....

• Prepare an estimate of seller expenses, closing costs and net proceeds
• Discuss qualifications of the prospective buyer

* Current situation and buyer profile
* Motivation
* Ability to purchase

• Review the purchase agreement for completeness and accuracy
• Represent you during the presentation of all contracts and negotiate on your behalf to obtain the best possible price and terms for your home
• Explain all details and contingencies
• Deliver all counter-proposals promptly
• Preview any contingency properties
• Maintain rapport and communicate with the other agents involved in the transaction

While your transaction is pending ....

• Deposit earnest money as required by law
• Order title insurance, deed, affidavit and survey through settlement company
• When appropriate, meet appraiser at property and present market data
• Coordinate water, well, septic, radon, etc. inspections when necessary
• Review the inspection reports with you
• Follow up with borrower's lender
• Post sale as "Pending" on Multiple Listing Service records, put up "Sold" sign when all contingencies are met
• Assist cooperating agent with any problems relative to the sale
• Schedule the closing
• Locate a new home, if desired

At the time of closing or settlement ....

• Discuss proceeds and closing statement with you
• Attend the closing and answer your questions
• Coordinate possession of property


• Maintain a file of all closing papers


• Arrange for transportation to the closing if desired
• Explain pay-off
• Arrange for payment of expenses from closing proceeds
• Coordinate all final inspection documents
• Coordinate all transfer of utilities and keys
• Pick up yard sing and key lock box